Milwaukee’s New On Tap Restaurant Comes to Pabst Brewery District
A new restaurant and bar will occupy the space of former Jackson’s Blue Ribbon Pub near downtown Milwaukee, bringing shareable plates, fish fries and beer to the Pabst Brewery District.
On Tap will soon take up space at 1203 N. 10th St. It is operated by Gorman & Company, which owns the connected building and hotel, Brewery Inn.
“We’ve seen Jackson’s success. There is a lot of foot traffic. We have our hotel and our captive customers there, so we really want to give them an offer, ”said Robert Sikkila, food and beverage manager for Gorman Hotels. in Wisconsin.
Sikkila was once the head chef of the 1844 table at the Stella Hotel in Kenosha, also a Gorman Hotel. He still oversees the Kenosha restaurant in his new role.
“We felt we had a very strong food and beverage team right now and we can build on that, with On Tap being our last company,” Sikkila said.
On Tap will be beer-centric and offer a menu of local dishes and sharing platters, similar to Jackson’s Blue Ribbon Pub.
“We’re going to keep the vibe a bit the same, a really fun atmosphere,” Sikkila said. “We think we can get that vibe back and really make some great offers for the locals.”
The bar will feature a selection of spirits and 14 tap lines with local beers and Pabst beer as a nod to the brewery that once occupied the area.
The restaurant menu will include Pabst beer cheese curds and fish fries. Shared platters include soft stuffed pretzels and beer-cured chicken wings.
The chef is Robert Zimmerman, former chef of the Lodge in Antioch.
Jackson’s Blue Ribbon Pub occupied space from 2013 to 2020, when the COIVD-19 pandemic forced the bar near the Fiserv Forum to close.
The new bar is awaiting the City of Milwaukee’s liquor license approval. Sikkila has not yet been able to give an opening date.