Convenience stores

Why digital signage is useful for convenience stores

A convenience store can easily promote its products and services using digital signs. Rather than displaying posters in the windows and around the store, the owner can install digital signs. Poster designs and promotions can stay the same, but they can switch between them on screen without having to remove paper posters and replace them with new ones.

The software is quite easy to use

It used to be that you needed training courses to learn how to use digital signage software. In some cases, you had to hire someone from the digital signage company to come and give a seminar/tutorial on how to use the software. These days you can learn on your own because most of what you see is intuitive. For example, a company like kitcast.tv does not flout modern conventions. This means that a cog icon in the corner stands for “Settings”. This means that an arrow pointing to the left means “Back”. You no longer need a six-week training course to be able to work on your digital signs.

Let customers know they are being watched

This is actually an old tactic that was used even before digital signs were popular. You’re running a live stream from the store on a screen in the corner of the room. It lets shoppers know they’re registered, which helps reduce shrinkage. The effects are actually quite massive as the number of store robbers may not bother large corporations, but they can take a significant chunk of a small business’ profits.

Demonstrate items through videos

The problem with convenience stores is that their very “quick and easy” format makes it difficult for store owners to experiment with their range of items. It takes pioneers to try things like charcoal bricks and barbecue sets. Still, there are plenty of high-grossing items that convenience stores could sell if they could market them properly. Having a digital sign showing product demos can help move some of those units. The customer may have walked into the store looking for an umbrella but ended up walking away with a gazebo because it was expertly promoted through a digital sign.

Maintain social distancing

Even if there won’t be another pandemic for 100 years, it won’t matter because the media drives people into a frenzy every year. There was swine flu, avian flu, monkeypox, etc. Convenience stores need to “perpetuate” their format, and digital signs are a good way to go. They can be used to tell people how much is allowed in a store or to tell people who might then approach the counter and make a purchase.

Upsell Products

In the same way that you can promote items, you can also promote their dearer siblings. Convince people to buy the more expensive toilet paper multi-pack over the budget product by showing how well the premium product works. You can also cross-sell your products by showing people how their new toothbrush becomes more effective with medicated mouthwash.

Blur the line between offline and online

People see affiliate advertising all the time when they are on the internet. If you use a popular product in your store, you can advertise it online on your digital sign. You can remind people they wanted that new energy drink-milkshake, or the new super mop, by showing them the same commercials they see on TV. You will be surprised how well it works. Online marketing works extremely well, and its secret is that people are “sure” it won’t work on them. Yet, when they see the same products on your store, accompanied by the same online advertisements on your store, they are much more likely to purchase the product. The only downside is that your staff has to hear the same advertisements over and over again every day.